Empty Cradle Logo & Branding Guidelines

DO'S:

• Do keep enough space around Empty Cradle brand assets to keep them clear and uncluttered

• Do maintain the shape and proportion of each of Empty Cradle’s brand assets and reproduce assets at a legible size

• Do follow other Empty Cradle’s terms and policies

• Do display the words “Empty Cradle” in the same font size and style as the content surrounding it

• Do capitalize the words “Empty Cradle” when using in text, titles or references

• Do display the Empty Cradle logo on a white background only or on an image without making the logo transparent

These guidelines outline the general rules when using Empty Cradle’s brand assets and showcasing Empty Cradle content.

DON'TS:

• Don’t assert rights over the Empty Cradle brand whether by trademark registration, domain name registration or anything else

• Don’t modify Empty Cradle brand assets in any way, such as by changing the design or color

• Don't Use Trademarks, names, domain names, logos or other content that imitates or could be confused with Empty Cradle

• Don't Use any icons, images or trademarks to represent Empty Cradle other than what is found on this resource center

• Don't Use any combination of any part of the Empty Cradle brand with your name, marks or generic terms

Empty Cradle Colors

COLOR:

HEX, RGB & CMYK COLOR CODES

The Empty Cradle offical approved colors must match HEX or RGB for digital & on-screen, or CMYK for print or signage

Dusty Lavender

PRIMARY COLOR

HEX: #A07DA0
RGB: R160 G125 B160
CMYK: C0 M22 Y0 K37

EMPTY CRADLE LOGO ONLY

Signature from Canva (Regular)

The font “Signature” to be used on in the logo word EMPTY